Aloft Hotels, Bangalore, recently hosted the Regional Finale of the Project Aloft Star in India.
Project Aloft Star is a music talent discovery competition conducted by the Aloft brand in collaboration with MTV Asia that aims to identify and support the emerging music artists throughout China, India, Malaysia, Singapore and Thailand.
I was invited to watch the 5 finalists battle it out on the finale night to become India's second Project Aloft Star.
Here's a photo tour...
As I was early, I popped-in to have a casual chat with the finalists to know them better...
Rohan Negi leads a band from the hills of Dehradoon, Uttarakhand. Rohan is a versatile artist who loves to explore new sounds and music styles. He is constantly composing new songs with a mission to bring pop culture back in India...
19 years old Sylvio Olvin is a self-taught musician. He was so excited at being a finalist of Project Aloft Star, that has brought him fame for his initial musical career. John Rozario plays the keyboard...
Divya Venugopal is a Mumbai based musician as well as a practicing psychologist. She has been tinkling with music since the tender age of 2. She has participated in many TV shows and competitions and also sang many ad jingles...
The winner's trophy was waiting for the owner as we gathered for the final battle...
First performance was by the band Veda comprising of working professionals from different fields. Influenced by classical, blues, jazz, classic rock and new age rock, they classify their own unique style of music as 'fusion rock'. Members are Shrikanth Nair, Krishnaprasad Iyer, Unnikrishnan Vamadevan, Devadutta Baji...
Next was the turn of Divya Venugopal and gang. Their rendition was really awesome and interesting...
The judges Hazel Ooi, Bobin James and Clinton Cerejo were putting their best ear forward to select a winner from such a talented lineup.
Rohan Negi performed his latest single 'Main hoon tera radio' (I am your radio), a delightful blend between European music and Indian lyrics...
And then he performed 'Wake up Sid' which really worked up the crowd...
Between performances, the pretty compere was announcing the winners of lucky draw contests. My record of never winning a lucky draw remains intact...
Next up was Run Pussy Run, a Freak Funk project led by singer Gowri Jayakumar, Abhishek Debsikdar on drums and Anjo John on bass. The lyrics and compositions were really excellent...
Anjo John's single fingered limb seemed to be specially crafted that way for strumming the bass strings so beautifully...
Finally it was Sylvio Olvin's performance. His rendition was received with applause and approbation by the crowd...
In the end, Gowri had the last laugh as her band Run Pussy Run was adjudged, Project Aloft Star winner! Quite deserving...
Elated winners and the judges...